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Trending GCC Topics

Tariffs

There is no denying that recent tariff changes have reshaped how the world does business. Gain a clearer understanding of how your organisation can navigate these challenges while continuing to support service users effectively and with confidence.

Sustainability

Sustainability is not just a trend; it is something customers genuinely care about. Learn what your customers expect, how sustainability influences their decisions, and how your organisation can take meaningful steps towards becoming more sustainable while maintaining trust and long-term value.

Image by Andreas Gücklhorn
Image by Omar Elsharawy

Citizens Experience

Creating a strong service experience is critical for organisations where citizens are the primary service users. This begins with understanding what citizens truly want, how they interact with services, and where friction occurs, then using those insights to drive meaningful and sustainable improvements.

Image by Grant Davies

The Power of

WhatsApp

The GCC was among the first regions to popularise doing business via WhatsApp on a global scale. Gain a deeper understanding of how WhatsApp can be further leveraged to support both new and existing customers and enhance overall service delivery.

Artificial Intelligence (AI)

AI has been a growing trend for many years and is often praised for improving services, but do service users see it the same way? Gain a clearer understanding of how to use AI effectively without compromising service quality, trust, or the human experience.

Image by Lukas

Explore by Industry

Not all trends apply equally across every industry. Explore what is most relevant within your sector and understand how specific trends can be adapted and applied to create meaningful impact.

GCC BluePrint™

The GCC BluePrint™ is the region’s first CX and CS platform dedicated to research, consulting and learning tools. We empower GCC based clients in their mission critical priorities.

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