GCC Focused Research
We support clients with human-verified, proprietary, and secondary insight drawn from exclusive partnerships and trusted sources. We hold ourselves accountable for the quality and relevance of the data we provide, ensuring it is always contextualised to regional priorities. Our focus is on freshness and relevance, with insights typically no older than three years, reflecting how quickly market dynamics can shift.
We have created the BluePrint for Customers
Regional Trends
Our research focuses on GCC priorities or topics closely connected to them.
Academic Insight
Our team selects and reviews academic sources to provide high quality insight.
Customer Journeys
All of our research focuses on customer service, success and experience, so concepts will feel familiar and practical.
Global Best Practices
We always include global best practices for clients to draw on and apply.
Professional Services
Exclusive partnerships form the foundation of our advisory work and help clients move from idea to execution.
Citizens Experience
Our definitions of customers take many forms, including citizens, patients, guests and others.
"I have requested the team to do some custom research for me a few times, and they are always responsive and proactive with scheduling the meeting and delivery."
Government Entity in KSA
Our research is always human-verified; meaning you can rest assured that content has been vetted and checked for its credibility and trustworthiness. You can also expect all of our content to be tied back to the GCC priorities.
Our topics covered range from Public Sector governance, to Customer Service agents supporting digital banks. If it is related to CX, CS or Citizen's, we've got you covered.
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